Amazon's stock price has plummeted nearly 50%, revealing the decline of the e-commerce dividend. With the pandemic boost over, high expansion costs, and increased competition, Amazon is forced to lay off employees, cut costs, and explore new growth areas like social shopping. Despite these challenges, Amazon still possesses brand and technological advantages. The success or failure of its transformation will determine its future development.
This article reviews a failed Amazon product selection case study involving evaporative coolers. It analyzes the reasons behind the high return rate and summarizes key points to consider during the product selection process, aiming to help readers avoid similar mistakes and improve selection success. Core lessons include: conducting in-depth research, signing detailed contracts, accurately estimating return rates, and strengthening overseas warehouse management. By learning from this example, sellers can make more informed decisions and reduce the risk of costly failures in their product selection strategies.
This article provides in-depth analysis of summer consumption trends on the Russian OZON e-commerce platform, offering product selection recommendations. It focuses on popular categories such as outdoor sports, water recreation, BBQ, and gardening. The article also highlights the importance of preparing for the back-to-school season. It emphasizes key considerations like early stock preparation, weather monitoring, and understanding consumer habits to help sellers seize opportunities and increase sales on OZON during the summer months.
eBay Canada has launched 'eBay Refurbished,' a platform offering certified, pre-owned, and refurbished products from brands like Apple, Samsung, and Dyson. Items are sourced from top-rated sellers and verified by eBay's experts. The platform provides warranties, free shipping, and returns. This initiative aims to cater to the growing consumer demand for high-quality second-hand goods and promote sustainable consumption practices.
This article provides an in-depth analysis of various Google Ads formats and offers a refined strategy for overseas branding, specifically focusing on premium brand websites. It emphasizes a phase-based approach, recommending different ad types for the pre-, mid-, and post-campaign stages. The strategy is complemented by optimization suggestions for both the product and website, aiming to help businesses achieve efficient Google Ads campaigns and successfully expand into overseas markets. This approach enables businesses to maximize ROI and achieve sustainable growth through strategic advertising.
Jungle Scout plugin receives a major upgrade to help Amazon sellers win the Q4 peak season. This update covers five core functions: sliding floating window, product detail page embedded components, Chrome plugin pop-up window, plugin performance, and quick access to the seller center. It aims to improve user experience, optimize data analysis, and simplify operations, empowering sellers to seize the initiative in the peak season traffic competition and achieve sales growth. This upgrade provides sellers with enhanced tools for product research, market analysis, and efficient management during the busiest time of the year.
This article provides an in-depth analysis of eBay's seller support policies, including three reward systems supporting sellers in six industrial belts, and the 'Thousand Sails Program' offering exclusive traffic, funding, and services. The aim is to help sellers seize platform subsidy opportunities, reduce operating costs, increase product exposure, and double sales. It also offers practical advice on leveraging eBay's support policies to help sellers succeed in the cross-border e-commerce market.
This article compares and analyzes the differences between Google Ads and B2B platforms in terms of foreign trade customer acquisition. It points out that Google Ads is more conducive to precise traffic generation and brand building, while B2B platforms face homogeneous competition. The article suggests that foreign trade companies should choose appropriate promotion channels and develop effective marketing strategies based on their own circumstances. Ultimately, a tailored approach considering budget, target audience, and desired outcomes is crucial for successful international lead generation.
This article delves into the roles and differences between Ocean Engine and Qianchuan in Douyin E-commerce. Ocean Engine serves as the cornerstone of Douyin's commercialization, providing technology and traffic support. Qianchuan, on the other hand, is an integrated e-commerce advertising platform that integrates various marketing capabilities to help merchants achieve a closed loop of product management, traffic acquisition, and transaction completion. Mastering the relationship and application of these two is key to profiting from Douyin E-commerce.
TikTok Shop's "Zero-Cost Entry" policy lowers the barrier to entry for e-commerce, but comes with limitations. This article interprets the trial operation rules of this policy, analyzing its category restrictions, store limitations, and conditions for ending the trial operation. It provides an in-depth analysis of the advantages and disadvantages, offering decision-making references for merchants. It also reminds consumers to be aware of potential risks associated with this new model. This policy aims to attract more sellers, but careful consideration is needed before participation.
